Situation:
Through strategic aquisitions and new product development, Kendall / Tyco Healthcare is positioned to become a major player in the field of infection control.

Approach:
Working closely with Kendall, Saxe Communications created a communication vehicle that “synergizes” different product groups under the umbrella of infection control (IC). Infection Control Resource is a quarterly newsletter that includes practical, clinically applicable topics relevant to the infection control practitioner and a CE self-study.

Results
Excellent response

• Over 50% subscriber (and sample) requests
• Centerpiece of numerous in-service IC programs
• Regularly used for orientation for new healthcare workers
• Helped to recruit key clinicians in IC as speakers/advisory board members
• Provided good quality sales leads