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- Continuity — maintains awareness with prospects and existing customers
- Accessible — readily available vehicle for discussion of new technologies, applications, products, modification, competitive issues, etc.
- Flexibility — reaches multiple target audiences
- Concise — format and length appeals to time-strapped clinicians
- Credibility— third party publication enhances credibility
- Topical — forum for discussion of "hot" issues
- Cost-effective — publication is passed around
extending reach with any extra cost
- Loyalty — builds a base of subscribers and
potential leads
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